Creating a Social Campaign

1. Go to Campaigns > click + Start a Campaign > select Social Media Post
2. Give your campaign a name and then click Create Campaign
3. Use the toggles to select which of your connected channels you want to post the campaign to and then click Next Step
4. Add the content for your campaign. Enter the text you want to share including any links and an image or video if you're using one. You can tweak the content for each channel in the next step.
5. Customize and tweak your content for each social channel.

If you manage multiple Pages/Accounts you can select which Page to post to and see a preview of how the campaign will look for each channel.

Check out our channel guidelines for details of the character limit and content requirements for each social channel.

6. You can now send your social media campaign. There's the option to send straight away or you can schedule for a later time and/or date.

If you have used links within your campaign you can use Site Tracking to track clicks. Tracking clicks not only provides valuable engagement information, but it is also a way to drive Automations from these interactions.

Once your social media campaign has been sent, you can monitor the performance of the campaign by going to Campaigns > click on the campaign name and here you will see detailed analytics for the campaign by channel.

Channel Content Requirements

Each social media channel has slightly different requirements for the content that you post. The optimal image size for each channel is advised but not essential. You can resize and edit your images per channel in the Customise step of the Social Campaign wizard by clicking on the "Edit wand" in the top left corner of the thumbnail for your image.