Creating a Social Campaign

1. Go to Campaigns > click + Start a Campaign > select Social Media Post
2. Give your campaign a name and then click Create Campaign
3. Use the toggles to select which of your connected channels you want to post the campaign to and then click Next Step
4. Add the content for your campaign. Enter the text you want to share including any links, images or video if you're using one. You can tweak the content for each channel in the next step.
   1. If X is one of the social networks you're posting to and you're using images, you'll be limited to 4 images. You can add more images (up to 20) to the other networks in the customization steps which comes next.
5. Customize and tweak your content for each social channel. This is when you can add more images if you've been limited to 4 in the previous step.

If you manage multiple Pages/Accounts you can select which Page to post to and see a preview of how the campaign will look for each channel.

Check out our channel guidelines for details of the character limit and content requirements for each social channel.

6. You can now send your social media campaign. There's the option to send straight away or you can schedule for a later time and/or date.

If you have used links within your campaign you can use Site Tracking to track clicks. Tracking clicks not only provides valuable engagement information, but it is also a way to drive Automations from these interactions.

Once your social media campaign has been sent, you can monitor the performance of the campaign by going to Campaigns > click on the campaign name and here you will see detailed analytics for the campaign by channel.

Using Images in Social Posts

When using images in social posts there are a few things to consider, due to how the different social network limits and handles images differently.

Because 'X' is limited to 4 images per post, when you setup a social campaign that includes 'X', you will at first be limited to 4 images. If you then want to add more images for the social networks that support a higher limit (20), you would do that in the individual customization step instead.

Using Videos in Social Posts

When uploading a video to a social post, there are a few important things to note:

• When a video is uploaded, you can select a thumbnail to use for the post, either a set of preselected ones, based on a timestamp, or a custom image.
• Thumbnails are only available on Facebook and LinkedIn posts.
• When using video you can only customize the text in the post, rather than the video per platform, in the next step.
• Social campaigns using videos can't be duplicated.

Channel Content Requirements

Each social media channel has slightly different requirements for the content that you post. The optimal image size for each channel is advised but not essential. You can resize and edit your images per channel in the Customise step of the Social Campaign wizard by clicking on the "Edit wand" in the top left corner of the thumbnail for your image.