What is Automation?

Automation or "Marketing Automation" as it is often referred to, is an extremely powerful way to automate your marketing activities.

As the name suggests, it offers a way to automate things.

You can use Automation to achieve lots of handy things automatically for you. Here's a few examples of Automation at work

• Send subscribers a Happy Birthday email every year on their Birthday
• Send an email or a series of emails to subscribers when they have joined a group
• Send a welcome email to people when they first join your group
• Send a campaign and then send another email if they click a certain link
• Update a users record when they click a certain link
• Send a a voucher to a new customer
• Send an invoice just after they purchase something on your store

Automation makes these types of actions (and lots more) easily possible in just a few clicks, and once they are setup they will keep running in the background until you turn them off.

And if all of this still sounds a bit daunting, don't worry! We've setup templates for the most common types of Automation (like sending a Birthday greeting) so all you have to do is fill in the blanks!