Campaigns Overview

IN THIS ARTICLE

What is a Campaign?

Depending on what you are trying to accomplish with your subscribers, there are different types of campaigns you can choose to send.

Standard Email Campaigns allow you to select subscribers manually, as well as choose and edit an email template for the campaign to send out to those subscribers you have selected. For more details, we have a step-by-step guide on Sending a Standard Email Campaign.
A/B Split Tests are used for sending two variants of the same campaign with slight changes, in order to see how one performs over the other. This campaign allows you to send both versions out to recipients, and track the results of how both perform with your subscribers. Find out more on how to send an A/B Split Test Campaign here.
Automated Campaigns let you create a campaign that will be sent automatically once a certain condition that you establish has been met. For instance, you can create a campaign to send whenever a new subscriber joins your list, or a subscriber has a birthday or anniversary. These campaigns can be a powerful way to stay in touch with your subscribers automatically.
Social Campaigns lets you setup and schedule social media post on Facebook, Instagram, X and LinkedIn. Read more in our dedicated article on social campaigns.

Once you have a few campaigns running it can be helpful to organise them into folders, keeping things tidy and categorised based on your needs.

Folders can be created directly from the Campaign view:

Go to Campaigns > click on the Folder drop down menu at the top of the list
Use the option to Manage Folders
Use the button to Add new Folder to create a new one.

Once you have your folders setup you can filter your Campaign view using them:

Go to Campaigns
Use the Folder drop down at the top of the list and choose the folder you want to view.

Campaign folders are only available on paid Transpond plans.