Contact Scoring and Star Ratings

Each contact in Transpond is scored and then given a corresponding Star Rating. It's a simple way to get an idea of how engaged they are with your content at a quick glance. You can always find the Star Rating of a contact in Transpond, next to their name:

If you use our Capsule integration you can view a Transpond Contact Score in the marketing summary when viewing the contact in Capsule. Find out more in this article.

Each interaction with your content (such as opening an email or clicking a link) adds or removes points from the score, based on the action. Below is a complete breakdown of the different Contact actions in Transpond and how the score is affected by them.

You can also find this breakdown of the scoring system in Transpond by clicking on the Stars wherever they appear.

Using the scoring system explained above, the Contact is then automatically given a Star Rating. As the points for the contact change, so does the Star Rating:

Star Ratings can be used to create Segments in Transpond. When creating the rules for your Segment, add the 'Score' field and choose your conditions from there.

The example below shows the creation of a Segment containing all contacts with a 5 Star Rating. Find out more about creating Segments in this article.