Understanding Website Tracking

Website Tracking lets you see what people do on your website - especially after they’ve clicked on a link in your emails or other marketing messages. Once tracking is enabled, Transpond can show you details like:

• Which pages do people visit
• How often do they come back
• Where visitors are located

This helps you understand what’s interesting to your audience and how your marketing efforts are performing.

Website tracking isn’t just about counting visitors; it allows you to connect website activity with your other marketing channels, giving you real insights into what works and what doesn’t.

Once you’ve sent a campaign, if someone clicks a link in your email or social post, website tracking shows what they do next, which pages they visit, and whether they take actions you care about (like viewing pricing or filling in a form). This tells you which campaigns are most effective.

Website Tracking also helps you to understand and improve engagement by showing you where visitors spend the most time and where they drop off. This can identify parts of your website that work well, or that may need improvement. 

Finally, Website Tracking supports better marketing decisions by highlighting the channels that are performing, meaning you can focus your time and budget on activities that deliver results. 

Turn your Website Tracking insights into automatic action using Transpond Automations. If someone visits your pricing page, automatically send them a helpful follow-up email. Or send tailored content based on what someone looked at on your site.