System Merge Tags
There are a number of Merge Tags that are built into the system and can be used by everyone. They are as follows:
The Merge Tag |
What it Does |
{{{__UPDATE_URL}}} |
URL where subscribers can view and update their details. |
{{{__UPDATE_LINK}}} |
Hyperlinked text (“Update your Profile”) pointing to the subscriber update page. |
{{{__UNSUBSCRIBE_URL}}} |
URL where subscribers can unsubscribe. |
{{{__UNSUBSCRIBE_LINK}}} |
Hyperlinked text (“Unsubscribe”) pointing to the unsubscribe page. |
{{{__PREVIEW_URL}}} |
URL where subscribers can view the email in a browser. |
{{{__PREVIEW_LINK}}} |
Hyperlinked text (“Preview in a Browser”) pointing to the browser preview. |
{{{__OPEN_LINK}}} |
Hidden image used for tracking campaign opens. |
{{{__JUNK_URL}}} |
URL where subscribers can report the email as junk. |
{{{__JUNK_LINK}}} |
Hyperlinked text (“Report as Junk”) pointing to the junk report page. |
{{{__GDPRYES}}} |
URL for GDPR confirmation. |
{{{__GDPRNO}}} |
URL for GDPR opt-out. |
{{SUBSCRIBER_ID}} |
Subscriber’s unique ID. |
{{SUB_LAST_UPDATED}} |
The date the subscriber record was last modified |
{{SUB_EMAILADDRESS}} |
Subscriber’s email address. |
{{SUB_DATE_JOINED}} |
Date the subscriber joined. |
{{SENDING_ID}} |
Email campaign ID. |
{{CURRENT_YEAR}} |
Current year. |
{{CURRENT_DATE}} |
Current date. |
{{CAMPAIGN_ID}} |
ID of the Campaign. |