How to report on Campaigns

Campaign reports help you understand what is working or not with your campaigns, and where to focus next. In Transpond, reports turn raw sending data into clear insights you can use to improve engagement, deliverability, and conversions.

This article explains the benefits of campaign reports and walks through how to generate them in Transpond.

Why Email Campaign Reports Matter

Campaign reports are not just summaries. When used correctly, they guide decisions and reduce guesswork.

Measure Real Engagement

Reports show how recipients actually interact with your emails. Key metrics typically include:

• Opens, which indicate general subject line and sender appeal.
• Clicks, which indicate if your content is relevant, and shows how your calls to action are performing.
• Bounces and unsubscribes, which indicates the health of your lists and if it aligns with the expectations of your subscribers.

Looking at these together helps you avoid misleading conclusions. For example, high opens with low clicks often point to content issues rather than subject lines.

Improve Deliverability Over Time

Deliverability problems rarely appear without warning. Campaign reports surface early signals such as:

• Rising bounce rates
• Spam complaints
• Sudden drops in opens

By monitoring these trends, you can adjust sending practices before inbox placement is seriously impacted.

Optimize Future Campaigns

Historical reports let you compare campaigns and identify patterns, such as:

• Best days and times to send.
• Content types that drive more clicks.
• Segments that respond differently to the same message.

This makes future campaigns more intentional and data driven.

Demonstrate Value Internally

Reports are also useful for sharing results with stakeholders. Clear metrics help explain the impact of email marketing and support decisions around strategy, budget, or list growth efforts.

Key Metrics You Will See in Transpond Reports

When generating reports in Transpond you have options for:

• General campaign stats
• Sent emails
• Open rate
• Click rate
• Deliverability
• Bounce rate
• Unsubscribes

Focus on trends rather than single sends. One campaign rarely tells the full story.

How to Generate a Campaign Report in Transpond

Follow these steps to view and generate campaign reports.

1. Go to Campaigns
2. Click on the Reports button in the top right corner.
3. Use the button to Create a Report
4. Now you get to choose the type of report you want to generate. There are options for:
   1. Campaign stats, showing cumulative data for each campaign included.
   2. Sent, showing send data on a per subscriber basis, for each campaign included.
   3. Opens, showing opens on a per subscriber basis, for each campaign included.
   4. Bounces, per-subscriber bounce entries with details of each specific bounce message.
   5. Clicks, showing clicks on a per subscriber basis, for each campaign included.
   6. Unsubscribes, per contact, showing the campaign it was initiated from.
   7. Deliverability, breaking down sends and opens per domain, including open percentage and cumulative bounce & unsubscribe numbers.
5. When you've selected the report you want, you need to specify a date range, which campaigns to include and which subscriber fields to include in the report (if applicable). You can also choose to rename the report if you'd like.
6. Click Run to run the report. Once it's completed it will automatically download to your computer as a CSV file

If it takes long to generate you can leave the page and come back to it later. All generated reports will show up in the list of reports so you can easily come back to them in the future.

Sharing Reports

All reported generated in Transpond will be available in the Reports area. You can filter to show all reports or just those generated by a specific user.

If you need to download a report you can click on its name to download it as a CSV.

Exported reports are useful for deeper analysis or for sharing with teams that do not have direct access to Transpond.

Best Practices for Using Campaign Reports

• Compare similar campaigns to get meaningful insights
• Watch trends over time instead of reacting to one result
• Use reports to test one change at a time, such as subject lines or calls to action

Next Steps

Once you are comfortable reading campaign reports, use what you learn to refine segmentation, content, and sending schedules. Reporting is most powerful when it directly informs your next campaign rather than living as a static summary.