Link Tags

Link Tags allow you to classify links in your email campaigns for segmentation and automation purposes. Each time a contact clicks a tagged link, the tag is recorded on the contact.

Create Link Tags (Drag & Drop Templates)

1. In the Drag & Drop Editor, add a Button element.
2. Enter button text, the destination link, and link title.
3. Click Select Tags.
4. Choose an existing Link Tag or create a new one.

Tags applied to a link persist across all campaigns and apply automatically when contacts click that link.

Create Link Tags (HTML or WYSIWYG Templates)

1. Navigate to Contacts > Tags and choose Link Tags.
2. Click + Add Tag.
3. Enter a tag name and click Create.
4. Click the three dots beside the tag and select Links.
5. Add the associated links.

Use Link Tags in Segments

Link Tags can function as filters when building segments. For example, to segment contacts who clicked a specific tagged link in the last 30 days:

1. Go to Contacts > Segments and click + Add Segment.
2. Name the segment.

3. Apply the filter:

   Link tags | Clicked within X days | 30 | [Tag Name]

4. Add further filters if required.
5. Save the segment.

Trigger Automations with Link Tags

Link Tags can act as triggers in automation workflows:

1. Go to Automations and click + Create Automation.
2. Name the automation.
3. Set the trigger to When a contact clicks a Link Tag.
4. Select the relevant Link Tag.
5. Build the remaining workflow steps