Cleaning your Contact lists

Maintaining a 'clean list' is important in email marketing campaigns. Sending emails to invalid email addresses can negatively affect your deliverability, performance and return on investment.

By removing invalid, inactive, or fake email addresses, you can reduce bounces and spam complaints. This helps protect your domain reputation, making it more likely that your emails will go to your recipient's inbox rather than spam.

Emailing a 'clean list' means you’re communicating with people who actually want to hear from you. This can lead to higher open rates, click-through rates, and conversions.

The List Clean feature in Transpond has been designed to quickly identify and remove or segment damaging or invalid email addresses. The List Clean feature works by automatically checking for:

• Typos
• Known spam traps
• "Role" based emails, such as administrator@,postmaster@, etc.
• Recent hard-bounces across the Transpond platform
• "Disposable" email addresses
• Free email addresses (Gmail, Hotmail, Yahoo, etc)
• Catch-all email addresses

Running a List Clean:

1

Go to  Contacts > Groups

2

Click on the Group that you want to clean.

3

Click Clean List option at the top of the page.

4

Select any additional Groups you would like to clean. Review the details of the list cleaning to be performed, including the pricing and select a payment method.

5

Select Start Cleaning

Once you have started a List Clean, you can monitor the results in real-time as they happen. Your list clean will continue to run in the background; you can navigate away from the page without interrupting the process.

Once the list cleaning process has finished, you can review the results and take action to remove any invalid email addresses.